Packaging, Branding, Marketing Collateral
When it comes to fashion, it’s all about staying relevant. Trends come and go, and consumer tastes evolve rapidly. This can be especially challenging for small businesses like Perruzo, a contemporary men’s fashion brand based in Downtown LA. Founded by three brothers over a decade ago, Perruzo was struggling to keep up with the times. The brand had started to feel outdated and out of touch, and they knew they needed to make a change. That’s where Orange Tulip Studio came in.
As a long-time partner of Perruzo, we were excited to help the brand with their rebranding efforts. We knew that the key to success would be to stay true to the brand’s history and values while modernizing its look and feel.
The first step was to conduct a thorough brand analysis. We wanted to understand what made Perruzo unique and what its customers valued most about the brand. Through interviews and surveys, we learned that customers appreciated the brand’s commitment to quality and attention to detail. They also valued the brand’s elegant and sophisticated aesthetic, which they felt set Perruzo apart from other men’s fashion brands.
With this information in mind, we began the rebranding process. The first order of business was to update the brand’s logo. We wanted to create a more modern and streamlined version of the existing logo that would better reflect the brand’s sophisticated aesthetic. After many iterations and refinements, we settled on a sleek, minimalist logo that we felt captured the essence of the brand.
Next, we turned our attention to the brand’s visual identity. We developed a new color palette that was more contemporary and refined, using deep blues and grays to convey sophistication and elegance. We also created new typography and imagery that felt more modern and streamlined.
The final step was to update the brand’s packaging and in-store displays. We wanted to create a more premium, elevated feel for the brand that would reflect its commitment to quality. We designed sleek, minimalist packaging with embossed logos and premium materials, and created in-store displays that highlighted the brand’s attention to detail and craftsmanship.
The results of the rebranding were impressive. Perruzo was able to attract new customers and re-engage with existing ones. The brand’s sales increased, and its online presence improved significantly. Most importantly, the brand’s loyal customers were thrilled with the changes and felt that the brand had maintained its essence while modernizing its look and feel.
As a long-time partner of Perruzo, we were thrilled to be able to help the brand succeed in a highly competitive industry. By staying true to the brand’s history and values, while modernizing its look and feel, we were able to help Perruzo remain relevant and thrive in a rapidly changing fashion landscape.
In conclusion, the rebranding of Perruzo was a resounding success. By working closely with the brand’s owners and staying true to its history and values, we were able to create a more modern and sophisticated look and feel that better reflected the brand’s commitment to quality and craftsmanship. The rebranding was a testament to the power of collaboration, and the importance of staying relevant in an ever-changing industry.