The ADU Guide
Research, Packaging, Website Design, Content Strategy
2021 – Current
The ADU Guide is the ultimate guide to building an Accessory Dwelling Unit in California, and it is quickly becoming the go-to resource for homeowners and contractors alike. When the founders of The ADU Guide approached Orange Tulip Studio, they were looking for a complete branding package that would help them establish a strong presence in the market and convey their expertise and professionalism.
One of the first steps in developing The ADU Guide’s brand identity was designing a logo that would capture the essence of the brand. The logo consists of a simple black writing of the “The ADU Guide” with the ADU being the most prominent, a surrounding light blue line, and a “+” sign on the top right corner stands for “addition of something” In this case value and the actual ADU. The design communicates the idea of simplicity, clarity, and adding value to the clients’ lives by helping them navigate the complex process of building an ADU.
Once the logo was in place, Orange Tulip Studio worked with The ADU Guide team to develop the brand messaging and tone of voice. The goal was to create a brand that would be approachable, yet authoritative, and convey expertise and professionalism. The ADU Guide team provided us with valuable insights into their target audience, and we used this information to develop a brand voice that would resonate with their customers.
Language and Tone
We worked together to establish a language and tone that was informative, helpful, and easy to understand. We avoided using technical jargon and instead focused on explaining complex concepts in simple terms. This approach helped us to establish The ADU Guide as an accessible resource for anyone interested in building an ADU, regardless of their level of expertise.
Website Design and Development
The ADU Guide website was designed to be user-friendly and intuitive. We used a clean, modern design that incorporated the new branding and messaging. The site is easy to navigate, and the content is organized in a way that is easy to understand. We worked closely with The ADU Guide team to ensure that the website met their needs and exceeded their expectations.
The ADU Guide has been a tremendous success, and we are proud to have been a part of its journey. Since the rebrand, The ADU Guide has seen a significant increase in website traffic, engagement, and conversions. The new branding has helped to establish The ADU Guide as a leader in the ADU industry, and the company has received numerous accolades and recognition for its work.
The success of The ADU Guide is a testament to the power of branding and the importance of creating a consistent and cohesive brand identity. By working closely with Orange Tulip Studio, The ADU Guide was able to establish a brand that accurately reflects its values, expertise, and commitment to its customers. We are thrilled to have played a role in The ADU Guide’s success, and we look forward to continuing our partnership in the future.