The ADU Guide
Research, Packaging, Website Design, Content Strategy
2021 – Current
Experience the story of The ADU Guide, a comprehensive guide to building an accessory dwelling unit in California. Discover how Orange Tulip Studio’s branding expertise helped create a successful brand that is changing the face of the ADU market.
Comprehensive Branding and Design for The ADU Guide
Orange Tulip Studio worked with The ADU Guide, the ultimate resource for building accessory dwelling units (ADUs) in California, to develop a complete branding package and establish a strong presence in the market.
Logo Design: Capturing the Essence of The ADU Guide Brand
We designed a logo that captured the essence of The ADU Guide, focusing on simplicity, clarity, and adding value to client’s lives. The logo consists of the prominent “ADU” text surrounded by a light blue line and a “+” sign, representing value addition and the actual ADU.
Brand Development: Establishing Messaging and Tone
Our team collaborated with The ADU Guide to develop brand messaging and tone, aiming for an approachable yet authoritative voice that conveyed expertise and professionalism. We used insights from their target audience to create a brand voice that resonated with customers.
Language and Tone: Informative and Accessible
We established a language and tone that was informative, helpful, and easy to understand. By avoiding technical jargon and focusing on simplifying complex concepts, we positioned The ADU Guide as an accessible resource for anyone interested in building an ADU.
Website Design and Development: User-Friendly and Intuitive
Our team designed and developed a user-friendly, intuitive website for The ADU Guide, incorporating the new branding and messaging. The clean, modern design ensured easy navigation and a clear organization of content, exceeding client expectations.
Results: A Leader in the ADU Industry
The ADU Guide has been a tremendous success, with significant increases in website traffic, engagement, and conversions since the rebrand. The new branding has positioned The ADU Guide as a leader in the ADU industry, garnering numerous accolades and recognition.
Conclusion: The Power of Branding and Consistent Identity
The ADU Guide’s success demonstrates the power of branding and the importance of a consistent, cohesive brand identity. With Orange Tulip Studio’s assistance, The ADU Guide established a brand reflecting its values, expertise, and customer commitment. We’re thrilled to contribute to their success and look forward to our ongoing partnership.